Welcome!

Click Here to Register Online

        

         8:00-8:45am: Registration & Breakfast

                              

                                 Enjoy coffee, donuts and bagels.  Network and review the information packet.

                                 Keep your admission ticket with you to use when leaving and re-entering the event

          8:45-9:00am: Opening Comments

                                 Dean, School of Business, MSU                           Dr. Brent Chrite

                                 President, MSU Marketing Association                  Richard Karcher

                                 President, New Jersey Advertising Club                 Sandra Schler

  

         9:00-10:00am: Speed Networking with the Professionals

                 

                            Professionals from all disciplines will spend time at each table networking with the students. 

                                Students will remain seated while the professionals move from table to table.

 

     10:15-11:15am: Breakout Session One – Pick one to attend

1.      Branding for your clients – A panel of branding specialists will share their practices for developing successful brands for clients.   

2.      Advertising Now: Search and Content Advertising on line is about engagement.  Steve and Chris Estrellado will discuss how the right blend of search and content can deliver results.     

3.      The New PR.  It isn’t just Press Releases – A panel discussion on what new methods are being used by today’s PR professionals, such as Facebook and Twitter and what they see for the future.

4.      Career Services USA – Three top Career Counselors providing career coaching with assistance in writing resumes/CV’s and cover letters, interviewing and networking techniques and other services related to finding a job.  Limited seating.  First 12 to sign up will be able to attend.

 

      11:30-12:30pm: Breakout Session Two – Pick one to attend

1.      Crisis Management, A PR nightmare  – Hear real life case studies and how PR professionals deal with the issues

2.      Twitter – A 360 review of the trends Twitter’s Brand Strategy Team is seeing in the marketplace among the industry’s top advertisers and how these Fortune 100 brands are leveraging social media to meet their marketing goals, objectives and challenges.  

3.      Where the Jobs are – A panel of media professionals will describe career opportunities available in Radio, TV, Out of Home, Television and Digital 

4.      Career Services USA - Three top Career Counselors providing career coaching with assistance in writing resumes/CV’s and cover letters, interviewing and networking techniques and other services related to finding a job.  Limited seating.  First 12 to sign up will be able to attend.

                

      12:30-1:15pm: Lunch, Raffles and More Networking with the Professionals

                             

        1:30-2:15pm: Keynote Speaker –  From Profits to Purpose – Tessa Tinney, Executive Creative Director at Monaco Lange, will tell you what all successful advertising campaigns and marketing professionals have in common. She will offer her surprising take on that singular element that drives success in campaigns and careers alike. Tessa has helped foster impactful work for clients including Girl Scouts of the USA and Circle K. She will share some of her failures, as well as what she's learned in her career that's been helpful in achieving her successes.

 

        2:30-3:30pm: Breakout Session Three – Pick one to attend

1.      Thinking On Your Feet – Ever had at time when the project was due yesterday and you’re drawing a blank when it comes to ideas?  Come to this workshop and learn techniques that will keep the creative juices flowing for all of your projects, especially those with tight deadlines.

2.      Where the Jobs are – A panel of media professionals will describe career opportunities available in Radio, TV, Out of Home, Television and Digital 

3.      Branding Yourself - Learn how to identify and promote your own unique talents and skills when searching for a job.  Pick up value tips when interviewing and things that you should avoid.

4.     Career Services USA --  Three top Career Counselors providing career coaching with assistance in writing resumes/CV’s and cover letters, interviewing and networking techniques and other services related to finding a job.  Limited seating.  First 12 to sign up will be able to attend.

 

        3:30-4:30pm: Portfolio & Resume Review

                                Have your work reviewed by experts!  Increase your chances for landing a great job!

© NJ Advertising Club
Powered by Wild Apricot. Try our all-in-one platform for easy membership management